Students studying tourism are required to undertake a study inresearch techniques and methodologies as part of their tourismdegree. Major aims of this new edition are to encourage students tothink about the importance of research in tourism appreciating therole that it plays in the tourism industry as well as tofamiliarise students with the wide diversity of research strategiesavailable to them. Tourism Research, second edition, introduces the conceptof qualitative, quantitative and mixed methods researchmethodologies associated with tourism. It also considers indigenousand cross-cultural methodologies. The relationship of tourismresearch, its underpinnings, sources and methods, with theimplications for tourism development, planning and management areclearly established and discussed. The text is focused on thetourism sector rather than the leisure and recreation sector. Therole of researchers as professionals, as well as usage and impactsof research are incorporated throughout the text to ensure studentsappreciate the diversity of research in the tourism industry aswell as the consequences of research decision-making processes.This revised edition continues to provide a balanced discussionbetween qualitative and quantitative methodologies and theirassociated theoretical underpinnings.
FEATURES:
‘Industry Insights’ vignettes illustrate the relevance ofresearch in the tourism industry Three in depth case studies develop student understanding ofqualitative and quantitative methodologies as well ascross-research research.
Now packaged FREE with this text, is a 12 month studentsubscription to the International Journal of Tourism Research(IJTR). This journal provides an international platform fordebate and dissemination of research findings whilst alsofacilitating the discussion of new research areas and techniques.IJTR will continue to add a vibrant and exciting channel forthose interested in tourism and hospitality research developments.
