The Fine Art of Success: How Learning Great Art Can Create Great Business
Professor Jamie Anderson,Jorg Reckhenrich,Dr. Martin Kupp
The Fine Art of Success: How Learning Great Art Can Create Great Business
Professor Jamie Anderson,Jorg Reckhenrich,Dr. Martin Kupp
Youa ve read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop–stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy at the dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youa ll be eager to apply.
This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.