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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Hardback

The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

$65.99
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Fair pricing is an issue that affects us all, whether we’re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong , Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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MORE INFO
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
14 December 2007
Pages
240
ISBN
9780470139097

Fair pricing is an issue that affects us all, whether we’re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong , Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Read More
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
14 December 2007
Pages
240
ISBN
9780470139097