Kellogg on Advertising and Media

Kellogg on Advertising and Media
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
23 May 2008
Pages
304
ISBN
9780470119860

Kellogg on Advertising and Media

In Kellogg on Advertising and Media , members of the world’s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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