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Kellogg on Advertising and Media
Hardback

Kellogg on Advertising and Media

$59.99
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In Kellogg on Advertising and Media , members of the world’s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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MORE INFO
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
23 May 2008
Pages
304
ISBN
9780470119860

In Kellogg on Advertising and Media , members of the world’s leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Read More
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
23 May 2008
Pages
304
ISBN
9780470119860