Marketing Strategies for Design/Build Contracting

This practical text presents design-build marketing strategies for contractors working in small-, medium- and large-sized operations. Following an overview of the design-build concept, it provides examples, guidelines and techniques ideal for contractors in developing creative and effective common sense design-build marketing strategies in an increasingly competitive economic climate. It clearly explains how the general contractor can employ the design-build concept to improve business. The author, an ongoing general contractor, incorporates a wealth of real-world examples and takes a personal approach to demonstrate ideas and techniques that he actually utilizes and that a contractor will easily inderstand. Presenting strategies designed help the general contractor win more jobs, get more repeat business and generate more profit per job, this book discusses how to: create a design-build team; locate and qualify new customers; market and sell design-build services to new customers; cultivate repeat customers; draft letters of intent and contracts; build communication and work/sales department to promote; and contract services.