Business Research Projects

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Practically all business and management qualification courses require the student to research and write an extended project as part of the requirements for successful graduation. This book aims to provide the student with a set of guidelines, methods and techniques appropriate to in-company research work, and in the process, help to make project work as straightforward as possible. The second edition deals with the obvious stages of project work in the order in which students are likely to encounter them: from inception, reading-up, gathering and analyzing data, to presenting and writing up new research. The distinct and more specialised needs of undergraduates, diploma, masters and professional readers are individually addressed, the relevant material being highlighted by a convenient coding system. Examples, citations and other sources of information are updated in the second edition and there is a new chapter on the presentation and writing up of business projects. The text is revised throughout, but the book retains the practical and problem-oriented approach of the first edition, with a proliferation of checklists, new examples and practical guidelines for the reader. This book should be of interest to students of business, management, economics and business-related professional qualifications.