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The Case Against Reality: Why Evolution Hid the Truth from Our Eyes
Paperback

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

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Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more attractive body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

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MORE INFO
Format
Paperback
Publisher
WW Norton & Co
Country
United States
Date
8 November 2022
Pages
280
ISBN
9780393541489

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more attractive body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

Read More
Format
Paperback
Publisher
WW Norton & Co
Country
United States
Date
8 November 2022
Pages
280
ISBN
9780393541489