Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Platform Revolution: How Networked Markets Are Transforming the Economy–and How to Make Them Work for You
Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.
Platform Revolution explores the what, how and why of this revolution and provides the first owner’s manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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