Bang!: Getting Your Message Heard in a Noisy World

A dissection of successful advertising from two leading industry figures. Linda Kaplan Thaler and Robin Koval discuss an arsenal of big bang ideas, examining how to create memorable publicity, packaging and jingles that will tap into the money of the market. They interweave entertaining recollections about their successes and failures, as well as those of other companies and agencies, with specific guidelines on establishing an atmosphere conducive to innovative breakthrough.