Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Contemporary Issues in Luxury Brand Management
Paperback

Contemporary Issues in Luxury Brand Management

$83.99
Sign in or become a Readings Member to add this title to your wishlist.

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource;
Includes insights from a range of expert contributors from both research and consulting backgrounds

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
14 February 2023
Pages
168
ISBN
9780367859305

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource;
Includes insights from a range of expert contributors from both research and consulting backgrounds

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
14 February 2023
Pages
168
ISBN
9780367859305