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Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource;
Includes insights from a range of expert contributors from both research and consulting backgrounds
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Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today;
Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource;
Includes insights from a range of expert contributors from both research and consulting backgrounds