Priming Translation: Cognitive, Affective, and Social Factors

Priming Translation
combines an expanded cognitive (including social and affective) theory of translation with a practical research guide for empirical scholars

Each section in the book is labeled either in italics as an Empirical Research Review,
Theory, or Anecdote, or in bold as Ideas for Research.

It draws on the latest findings in social and affective neuroscience (Michael Gazzaniga, Joseph LeDoux)

It extends Gazzaniga’s neuroscientific theory of the Left-Brain Interpreter into the realms of the Right-Brain Interpreter and the Collective Full-Brain Interpreter

It includes pedagogical as well as literary explorations of its theoretical and empirical suggestions