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Home / Media Today: Mass Communication in a Converging World
Media Today: Mass Communication in a Converging World
Hardback

Media Today: Mass Communication in a Converging World

Joseph Turow
$346.99
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  • Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them.
  • Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.
  • Coverage of convergence and its impact is incorporated into every chapter.
  • A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students’ critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.
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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
13 September 2022
Pages
508
ISBN
9780367680329
  • Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them.
  • Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.
  • Coverage of convergence and its impact is incorporated into every chapter.
  • A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students’ critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.
Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
13 September 2022
Pages
508
ISBN
9780367680329

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