The Entrepreneurial Process: Seeing and Seizing Opportunities

* Provides a ‘one stop shop’ of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, alongside practical examples and exercises. * Essential reading for undergraduate students studying Entrepreneurship globally, as well as those studying for MBAs or Executive Education degrees. * Current textbooks pay little attention to the concept of opportunity recognition, which is the crux of this book * This is unique in its explanation of how the key concepts are related and how they can be applied practically.