Sport Consumer Behaviour: Marketing Strategies
Daniel C Funk (Temple University, USA),Kostas Alexandris (Aristotle University of Thessaloniki, Greece),Heath McDonald (RMIT University, Australia)
Sport Consumer Behaviour: Marketing Strategies
Daniel C Funk (Temple University, USA),Kostas Alexandris (Aristotle University of Thessaloniki, Greece),Heath McDonald (RMIT University, Australia)
This is the only up-to-date book to focus on consumer behaviour in sport Consumer behavior is an essential part of any sport marketing or sport business course Combines theory and cutting-edge research with practical guidance and advice New edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architecture E-resources: quizzes exclusively for instructors to assist student learning
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