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* Fills a need and gap by being the first to focus on Muslim travel culture and behaviour
* Muslim and Islamic tourism is an important, emerging and rapidly expanding sector of tourism and marketing and this book offers new insight into Muslim travel culture and behaviour. This will significantly aid understanding on Islamic tourism particularly in relation to Muslim tourists themselves which will expand the field and inform appropriate tourism provision and marketing.
* Answers some important questions, such as ‘who are Muslim travellers’?, ‘what is their travel culture’? and ‘what are their expectations’? as well as focus on gender roles, Islamic travel motivations and nature of Islamic tourism experiences for the first time.
* Given the interdisciplinary nature of the book it will have wide appeal including Tourism, Hospitality, Food Studies, Leisure, Marketing, Religious Studies, Geography, Sociology, Business, Islamic Studies.
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* Fills a need and gap by being the first to focus on Muslim travel culture and behaviour
* Muslim and Islamic tourism is an important, emerging and rapidly expanding sector of tourism and marketing and this book offers new insight into Muslim travel culture and behaviour. This will significantly aid understanding on Islamic tourism particularly in relation to Muslim tourists themselves which will expand the field and inform appropriate tourism provision and marketing.
* Answers some important questions, such as ‘who are Muslim travellers’?, ‘what is their travel culture’? and ‘what are their expectations’? as well as focus on gender roles, Islamic travel motivations and nature of Islamic tourism experiences for the first time.
* Given the interdisciplinary nature of the book it will have wide appeal including Tourism, Hospitality, Food Studies, Leisure, Marketing, Religious Studies, Geography, Sociology, Business, Islamic Studies.