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Home / Creating a Successful Digital Presence: Objectives, Strategies and Tactics
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
Hardback

Creating a Successful Digital Presence: Objectives, Strategies and Tactics

Gordon Fletcher (University of Salford, UK),Noel Adolphus
$705.99
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Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies

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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
30 July 2021
Pages
212
ISBN
9780367460341

Equips students and recent graduates with the tools and confidence to develop their own digital presence, addressing the growth in employability and professional skills courses globally; Unlike competing texts, requires no pre-existing technical knowledge, approaching the subject from a strategic and employability perspective rather than a technical or purely marketing approach; Introduces the new ABCDE framework and a series of practical tools and international case studies

Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
30 July 2021
Pages
212
ISBN
9780367460341

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