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Home / Entrepreneurial Marketing: How to Develop Customer Demand
Entrepreneurial Marketing: How to Develop Customer Demand
Paperback

Entrepreneurial Marketing: How to Develop Customer Demand

Edwin J. Nijssen
$92.99
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Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix;
Clear structure of chapters with key points, advice, features and summaries;
Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
15 September 2021
Pages
164
ISBN
9780367445324

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix;
Clear structure of chapters with key points, advice, features and summaries;
Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
15 September 2021
Pages
164
ISBN
9780367445324

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