Managing and Leveraging Events: Business and Social Dimensions
Nico Schulenkorf,Katie Schlenker,Hussain Rammal,Jon Welty Peachey,Ashlee Morgan
Managing and Leveraging Events: Business and Social Dimensions
Nico Schulenkorf,Katie Schlenker,Hussain Rammal,Jon Welty Peachey,Ashlee Morgan
* Focuses on the increasingly important topic of managing and leveraging Events
* Looks at both business and social impacts.
* Interdisciplinary and international approach through authorship, content and case studies.
* Looks at small, medium and mega sized events as well as low, medium and high income settings.
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