The Music Export Business: Born Global

Stephen Chen,Shane Homan,Tracy Redhead,Richard Vella

The Music Export Business: Born Global
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
12 April 2021
Pages
218
ISBN
9780367427054

The Music Export Business: Born Global

Stephen Chen,Shane Homan,Tracy Redhead,Richard Vella

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into export readiness in the global music industry, this book reassesses the born global phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.

.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 4 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.