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Home / Social Media Storms: Empowering Leadership Beyond Crisis Management
Social Media Storms: Empowering Leadership Beyond Crisis Management
Hardback

Social Media Storms: Empowering Leadership Beyond Crisis Management

Pernille Ryden (Technical University of Denmark, Denmark),Muhammad Ismail Hossain (University of Dhaka, Bangladesh),Efthymia Kottika,Vatroslav Skare
$283.99
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  1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally
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MORE INFO
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
26 August 2021
Pages
160
ISBN
9780367425302
  1. Offers a fresh and positive alternative to the usual crisis management approach to managing social media storms 2. Theoretical grounding and empirical research is illustrated by real life global cases from across industries throughout each chapter 3. Addresses one of the hottest topics in the areas of digital and social media marketing, which are taught extensively at both undergraduate and postgraduate levels globally
Read More
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
26 August 2021
Pages
160
ISBN
9780367425302

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