The Competitive Strength of European, Japanese and US Suppliers on ASEAN Markets
Jamuna P. Agarwal,Martin Gross,Ulrich Hiemenz,Friedrich von Kirchbach,Rolf J. Langhammer
The Competitive Strength of European, Japanese and US Suppliers on ASEAN Markets
Jamuna P. Agarwal,Martin Gross,Ulrich Hiemenz,Friedrich von Kirchbach,Rolf J. Langhammer
Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH ope , Japan , and the U S - the major exporter
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