This book examines how to develop the main traits that are necessary to become an informed intuitant . Case studies and examples of successful informed intuitants are a major component of the book. Intuitant is someone who has the intuitive awareness to be successful. Informed intuitant indicates that the individual/decision maker not only applies his/her intuition but also verifies it through using data-driven approaches (such as data analytics). Some of this work resulted from research examining how well do executives trust their intuition.