Introduction to Branding & Identity

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An introduction to branding and identity for graphic design students. Get familiar with basic marketing concepts. Become proficient in creating a visual identity by using the right design elements, and being consistent, and learn to showcase your work in a professional way. Find out about the future of branding, "Thinking Designers", and much more. This book is based on the college course "Introduction to Branding and Identity" that the author currently teaches.