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Home / Marketing
Marketing
Paperback

Marketing

William Pride, O. C. Ferrell
$350.99
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Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
24 January 2024
Pages
792
ISBN
9780357984260

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
24 January 2024
Pages
792
ISBN
9780357984260

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