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Home / MKTG
MKTG
Paperback

MKTG

Charles Lamb, Joe Hair, Carl McDaniel
$383.99
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Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
24 January 2024
Pages
496
ISBN
9780357929216

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
24 January 2024
Pages
496
ISBN
9780357929216

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