MKTG
Charles Lamb (Texas Christian University),Joe Hair (Louisiana State University),Carl McDaniel (University of Texas, Arlington)
MKTG
Charles Lamb (Texas Christian University),Joe Hair (Louisiana State University),Carl McDaniel (University of Texas, Arlington)
MKTG from 4LTR Press connects students to the principles of marketing'bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.
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