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Home / Contemporary Marketing
 
Paperback

Contemporary Marketing

Louis Boone,David L Kurtz
$407.99
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CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.

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MORE INFO
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
3 August 2018
ISBN
9780357033777

CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
3 August 2018
ISBN
9780357033777

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