International Banking Strategic Alliances: Reflections on BNP/Dresdner

Joerg Itschert,R. ul-Haq

International Banking Strategic Alliances: Reflections on BNP/Dresdner
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
16 October 2003
Pages
151
ISBN
9780333992593

International Banking Strategic Alliances: Reflections on BNP/Dresdner

Joerg Itschert,R. ul-Haq

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The European Union is an increasingly important influence on our daily lives with important political, economic and cultural implications. To understand how to bridge the gaps between national cultures and economic systems is an imperative. This book considers in depth from the inside out, one such Franco-German collaboration in the banking sector and sheds light on these imperatives. The practitioner-academic collaboration provides detailed insights into a real cross-border alliance in an accessible manner.

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