E-Roadmapping: Digital Strategising for the New Economy

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This book introduces e-roadmapping, a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? This work examines ways of dealing with this complexity and provides a tool kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of mapping the business landscape, pin pointing areas of competition and planning an organization’s transformation. The work is based on extensive in-company research and is full of examples of the models in action.