International Business: Economics and Anthropology, Theory and Method

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Brings together the disciplines of economics and social anthropology to provide this work’s perspective on international business. The bridge-building nature of transaction cost economics is utilized to give coherence for a dialogue of ideas, concepts and methods of analysis. This approach, spanning both theory and practice, provides insights into some of the central issues in international business, including international joint venture strategy, the internationalization process, and organizing for innovation in multinational companies.