Business Communication (with Teams Handbook)

Carol Lehman (Mississippi State University),Debbie DuFrene (Stephen F. Austin State University)

Business Communication (with Teams Handbook)
Format
Hardback
Publisher
Cengage Learning, Inc
Country
United States
Published
23 February 2010
Pages
656
ISBN
9780324782172

Business Communication (with Teams Handbook)

Carol Lehman (Mississippi State University),Debbie DuFrene (Stephen F. Austin State University)

For more than six decades, Lehman and DuFrene’s BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.

The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today’s fast-paced business environment, communicating effectively with multiple audiences is more essential'and more challenging'than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

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