Insight: Encouraging Aha! Moments for Organizational Success

An expert shows how to cultivate aha moments-flashes of insight-that lead to business innovation and personal success.

Insight: Encouraging Aha! Moments for Organizational Success helps individuals and organizations create the conditions that lay the groundwork for the distinct Aha! instances of insight-when connections between different pieces of information are revealed and ideas come together in ways that have never existed before.

Insight examines three stages of the Aha! experience, from the early confusion and chaos of too much information, to how people organize and try out what they learn, to the Aha! moment itself. It then examines techniques people use to spark the creative aha experience-techniques that will work in a private business, education, government, nonprofit, and any other organizational setting. The book is based on interviews with over 100 people of all ages, backgrounds, and professions-from software developers to dancers, from detectives to football coaches-as well as the latest research results from management, psychology, and neuroscience studies about the workings of the brain in creative situations.

Includes over 100 interviews with people of diverse ages, jobs, organizations, and perspectives about how they encourage aha! experiences in themselves and others

Presents multiple frameworks to illustrate how the insight experience happens and what activities help encourage it

Offers endnotes and additional sources to explore

Includes exercises and puzzles to encourage creativity and generate ideas