Jonathan Swift and Popular Culture Myth, Media and the Man: Myth, Media, and the Man

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Twentieth-century Swift scholars have tended to assess Jonathan Swift as a pillar of the 18th century republic of letter , a conservative, even reactionary, voice upholding classical values against the welling tide of popularization in literature. Anne Kelly looks at Swift instead as a practical exponent of the popular and impressario of the literary image. She argues that Swift turned his back on the elite to write for a popular audience, and that he annexed scandals to his fictionalized print alter ego, creating a continual demand for works by or about this self mythologized figure. This provocative book takes a look at print culture, the commodification of the author and the history of popular culture.