Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government’s campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought.

Lies were told and truths withheld because government and military leaders did not trust the American people to make appropriate decisions concerning our national security. The attacks of September 11, 2001, on The World Trade Center Towers and the Pentagon have summoned the American people to a war on terrorism. The U.S. government is now trying to mobilize American public opinion to support this war. But this is just the most recent example of how our government has sought to enlist broad public support for the wars it has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like instant global coverage of television news and the Internet, reach into every American home.