Leading Your Business to the Next Level: The Six Core Disciplines of Sustained Profitable Growth

A hands-on guide for entrepreneurs managing the transition from startup to profitable growth Companies that have survived the perils of startup face an entirely new and different set of challenges as the firm prospers and grows. For owners, executives, managers, and employees alike, the evolution of an enterprise from entrepreneurship to maturity is arduous and requires a talent for managing constant change, both in the marketplace and in the company itself. Setting a company on a trajectory of profitable growth - and getting past that crucial break-even point - requires fundamentally different strategies, skills, and techniques from those which worked in startup mode. Leading Your Business to the Next Level offers practical management approaches that will make the growth journey less hazardous and more rewarding. Drawing from the authors’ combined 70+ years of experience working in and consulting to high-growth organizations, the book provides a toolkit for navigating the transition from the chaos, intensity, and informality of the startup to the relative order of the more established firm. Through illustrative case examples and interactive elements, including checklists and diagnostics, they demonstrate how mastery of six core disciplines is the key to achieving and sustaining profitable growth: enhancing customer loyalty; dynamic planning and budgeting; executing the business plan; maximizing leadership effectiveness; changing the emphasis from sales/revenue to margin/profit; positioning human resource management as a strategic asset. Covers all key aspects of making the transition from startup to profitable growth Features many illustrative case examples and diagnostics The authors have over 70 years of experience between them in the field