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Home / Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
Paperback

Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

Gerry McGovern,Rob Norton
$105.99
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The web’s made everyone a publisher, so what’s going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what killer content actually is, and shows how to create it for yourself.

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MORE INFO
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
15 October 2001
Pages
256
ISBN
9780273656043

The web’s made everyone a publisher, so what’s going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what killer content actually is, and shows how to create it for yourself.

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
15 October 2001
Pages
256
ISBN
9780273656043

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