In with the old, In with the new.

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

A no nonsense approach for communicating with real people in the real world.

A reminder of why the communications business is so exciting, challenging, rewarding and fun and on how we are screwing it up.

Essential reading for anyone joining the industry and for those who want to save it before it's too late.