Transnational Tourism

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Transnational corporations today seem to be the only globally competitive type of entrepreneurship which allows accumulation of tourism production advantages of dozens of countries within the TNC's nets. The synergistic effect of cross-border business and ICT achievements encourages transnationals not only to increase their own market share and profit, but also to overcome the problems of asynchronous tourism development and business imperfections to maintain client-orientation and marketing strategies efficiency. The main problem solved in this monograph is the definition of fundamental conditions for the formation, development, and further progress of tourism TNCs, the institutional conditions for their competitive advantages formation, and their implementation in regional markets. This book is oriented for tourism industry professionals, MBA and PhD candidates in management and international business fields, and for all interested in globalization and transnationalization issues.