Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

Stephen Denny

Killing Giants: 10 Strategies To Topple The Goliath In Your Industry
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Published
31 March 2011
Pages
256
ISBN
9780241953686

Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

Stephen Denny

How to do the impossible and take on the biggest companies in your industry

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents’ size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.

Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 3 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.