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Michael O'Leary: Turbulent Times for the Man Who Made Ryanair
Paperback

Michael O'Leary: Turbulent Times for the Man Who Made Ryanair

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New biography of Ryanair’s controversial boss, Michael O'Leary, with unique insights into his role in the airline’s huge success and its recent troubles

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline’s aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.

A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe’s biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary’s role in it.

Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary’s personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.

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MORE INFO
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
2 May 2019
Pages
368
ISBN
9780241315637

New biography of Ryanair’s controversial boss, Michael O'Leary, with unique insights into his role in the airline’s huge success and its recent troubles

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline’s aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.

A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe’s biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary’s role in it.

Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary’s personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.

Read More
Format
Paperback
Publisher
Penguin Books Ltd
Country
United Kingdom
Date
2 May 2019
Pages
368
ISBN
9780241315637