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Home / The Meaningful Brand: How Strong Brands Make More Money
The Meaningful Brand: How Strong Brands Make More Money
Hardback

The Meaningful Brand: How Strong Brands Make More Money

N. Hollis
$65.99
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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

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MORE INFO
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
18 October 2013
Pages
225
ISBN
9780230342262

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Read More
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Date
18 October 2013
Pages
225
ISBN
9780230342262

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