Big Business, Big Responsibilities: From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges

A. Wales,M. Gorman,D. Hope

Big Business, Big Responsibilities: From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
9 June 2010
Pages
184
ISBN
9780230243958

Big Business, Big Responsibilities: From Villains to Visionaries: How Companies are Tackling the World’s Greatest Challenges

A. Wales,M. Gorman,D. Hope

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Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.

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