Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

G. Hopkins

Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
7 May 2010
Pages
330
ISBN
9780230239739

Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

G. Hopkins

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Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

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