Advertising, Subjectivity and the Nineteenth-Century Novel: Dickens, Balzac and the Language of the Walls

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From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a ‘virtual’ world, and proposes new readings of key texts by Dickens and Balzac.