Small Firms, Global Markets: Competitive Challenges in the New Economy
Small Firms, Global Markets: Competitive Challenges in the New Economy
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This book provides a timely and relevant assessment of the impact of globalization on small firms’ competitiveness. It analyzes ‘new economy’ effects and rules of the game for nations, regions and different types of firms, and it addresses academic, policy and business practice issues vis-a-vis small enterprise survival.
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