With a strong emphasis on application-without neglecting research and science, Baron/Kalsher focuses on helping students to use the findings and knowledge of psychology in their own lives and careers.

This text-the only introductory psychology text written by authors with extensive business experience-seeks the ideal balance between psychology’s practical and scientific sides. It highlights psychology’s scientific nature while simultaneously emphasizing its practical value-how students can actually use and apply the material they read outside of the classroom. Psychology: The Practical Science emphasizes three key goals: make it clear to students how they can actually use the findings and knowledge of psychology in their own lives and careers; present psychology as a science; discuss the major findings of psychology without overwhelming students with too much detail.