Strategic Marketing: Theory and Applications for Competitive Advantage
Prof Pierre Joubert,Prof Michael Goldman,Dr Sean McCoy,Prof Frikkie Herbst,Ms Adri Jonker
Strategic Marketing: Theory and Applications for Competitive Advantage
Prof Pierre Joubert,Prof Michael Goldman,Dr Sean McCoy,Prof Frikkie Herbst,Ms Adri Jonker
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
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