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Strategic Marketing: Theory and Applications for Competitive Advantage
Paperback

Strategic Marketing: Theory and Applications for Competitive Advantage

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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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MORE INFO
Format
Paperback
Publisher
Oxford University Press Southern Africa
Country
South Africa
Date
15 November 2015
Pages
400
ISBN
9780199044931

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

Read More
Format
Paperback
Publisher
Oxford University Press Southern Africa
Country
South Africa
Date
15 November 2015
Pages
400
ISBN
9780199044931