The Quest for Professionalism: The Case of Management and Entrepreneurship

he key thesis in this book is that The Quest for Professionalism must be revitalized, because the societal costs and damage caused by managerial amateurism are huge. The book is about how to address this grand challenge, for example by exploring whether and how a shared professional purpose, and a professional body of knowledge, can be developed. While most work in this area has previously focused on management education, The Quest for Professionalism adopts an inside-out approach, implying management scholarship is the driving force behind any intrinsic transformation of the profession at large.