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Home / Marketing Tourism in South Africa
Marketing Tourism in South Africa
Paperback

Marketing Tourism in South Africa

Richard George
$195.99
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The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

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MORE INFO
Format
Paperback
Publisher
Oxford University Press Southern Africa
Country
South Africa
Date
25 July 2008
Pages
512
ISBN
9780195982152

The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

Read More
Format
Paperback
Publisher
Oxford University Press Southern Africa
Country
South Africa
Date
25 July 2008
Pages
512
ISBN
9780195982152

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