Understanding Media Studies is a lively and thought-provoking text with application for a wide range of courses. It uses an up to date framework and contemporary examples to guide students from square one to a complex understanding of the key concepts of media analyses. Focussing on the relations between the media and its audiences and users, Understanding Media Studies examines the forms of address, strategies, literacies and practices that characterise those relations. The authors have used recurrent case studies across the chapters to illustrate different concepts, helping students to view forms of media in a number of contexts.